Your office cleaning company will be successful if your staff and equipment project the professional image that you want. Experts recommend that your vehicles be kept clean and well maintained. Your staff should wear company-branded clothing and provide cleaning equipment that is not taped or patched. Finally, ensure your security clearances are in place and maintain insurance, bonding, and other necessary security clearances.
Evaluate the competition in commercial office cleaning. Get a list of the existing commercial cleaning companies in your area, along with their respective services. To find out more information, anonymously call if possible. Once you have this information, you can identify any missing service niches you may be able to fill. Browse the directory to find commercial cleaning services in your locality.
Establish your marketing goals.
You should gather information about your competitors and decide what impact you want on your market. You might want to offer your services in a larger area of the city. Perhaps you want to offer a limited number of green cleaning products that are effective to clients. Your overall business might be increased by a percentage. You won’t be able to establish a clear marketing goal if you don’t define it clearly.
Analyze the client base
Analyze your client base and make a list of the companies for which you have provided cleaning services in the last year. Create a spreadsheet showing your available services and the types of services each client requests. This data will allow you to develop a plan for expanding your services to existing clients.
Create new cleaning service packages
Create new rate and service packages that reflect your company’s marketing goals. To illustrate your points, use bullet-point lists and comparison charts. Always refer to your competition professionally. All prospects should have copies of this information.
Join your local Chamber
Join your local Chamber of Commerce to tap into valuable business resources. Numerous Chambers host regular seminars and networking events. You may also find the opportunity to promote your services at Chamber Business Expos. Members may also attend these events. You can find all the details by doing a Google search. This will allow you to build a foundation for your future business. A business consultant can also be hired.
Reach out to Chamber members
Get your chamber’s membership list and compile a list office-based businesses that could be clients. Visit each office and introduce yourself to the owner as a chamber member who is expanding her business services. Chamber members receive special rates and terms on contracts. Distribute promotional calendars and other office-friendly advertising specialties containing your business name during your visit.
Reach out to regional office managers
You can offer cheap and reliable commercial cleaning services to attract their attention. A graphic artist can create a colorful advertisement targeted at regional office managers. Highlight the benefits of your cleaning service and offer a discount. The ad can be placed in the regional newspaper’s business section.